Search Engine Marketing
Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of paid placement, contextual advertising, and paid inclusion.(wikipedia)
Search engine marketing (SEM) is the process of improving your website’s visibility in search engine rankings through a combination of search engine optimization and pay-per-click marketing (PPC)
Search Engine Marketing is an effective way of marketing your website in search engine using organic Search Engine Optimization and paid advertisement using Pay Per Click. You will have to pay for every click you get from search engine like Google, but at the end, its an effective way when done in a very professional way.
SEM is a mix of SEO and PPC to deliver targeted visitors and traffic to your website. We make sure to drive prospective visitors and turn them to customers. SEM is important these days because it will help you in increasing your sales, increase the return on investment, brand awareness and rank higher in search engine results.
SEM is good for well known websites or new websites. Many well known websites got lot of traffic but this high traffic does not convert to any of the website owner goals and here we implement our professional service to turn those visitors to customers.
SEM is not a one time job, it’s a continuous work. It requires lot of time and effort. The competition these days is hot, so it’s not enough if you did well after few months and rank higher in search engines and got fantastic ROI. We use our expertise to monitor your traffic and avoid losing your ranks to your competitors.
What we do:
- Monitor your traffic
- Analyze your traffic
- SEO campaign to rank higher among your specific keywords
- Drive traffic using PPC.
- Link campaign, to increase the number of juicy links to your website.
- Convert the traffic to actual goals. (each website got specific goals that want to be achieved form the visitors)
- Bilingual Arabic and English SEO and PPC
- Global SEO