SEO – Search Engine Optimization Training

Learn:

  • Global SEO Fundamentals & Best Practices
  • Search Friendly Design
  • The  search engines and how it work
  • Multilingual & Global SEO Copywriting
  • Managing Global SEO Company Projects
  • Determine Web site technical issues for better organic search engine rankings
  • know how to identify the right and the best keywords for your online campaigns
  • Understand and learn the differences between paid search and organic search
  • Use and identify the advanced keyword selection tools and systems for your organic search
  • know how to develop and build an effective site maps
  • And more

Keywords and PPC – Pay Per Click Training

Learn:

  • Setup and design your text, image or both advertisements.
  • Ad copy
  • Quality Score
  • Web pages and keywords Optimization to improve the organic search engine results
  • Improve your ROI
  • creation and expansion of ads
  • keyword research and optimization
  • budget management
  • improvement of Quality Score
  • Writing Effective PPC Ad Copy
  • Building Out Your PPC Keyword List
  • Building Out PPC Campaigns
  • Global PPC Economics & Bid Optimization
  • Additional tactics

Global Online Press Release training

  • The Evolution of Global Online PR Press Release
  • Optimization Part I
  • Optimization Part II
  • Optimization Part III
  • Blogging for Business
  • Link-Building
  • Online Video: Basic Strategy
  • YouTube in Your Online Marketing Strategy
  • Flickr in Your Online Marketing Strategy

Social Media Training

Learn:

  • The tools and techniques of social media including Facebook, Flickr, Twitter, YouTube, and others
  • How to Optimize Social Media for global Search
  • Measuring, analyzing and monitoring Social Media campaigns
  • Setting the goals and how to define the target audience
  • Online Video techniques
  • And more

Web Analytics Training

  • Introduction to Web Analytics
  • Key Performance Indicators
  • Segmentation
  • Reports
  • Experimentation and Testing