Multilingual SEO & Internet Marketing
Back in the sixties, Marshall McLuhan, the Canadian philosopher was the one who made the term “global village” popular. He phrases it referring to the effects of the global mass media. That’s was even before the digital communication and the internet.
Digital technology changed the way of living around the world. A businessman in Seattle can communicate easily with another businessman in London as he can with someone downtown Seattle. Time and distance are no longer barriers. Work of nearly 10 employees back in the sixties can be done now using a laptop with internet connection, and can be used to communicate across the globe as easy as next door. Meetings can be done by video conference, money can be transferred online, and the whole deal can be negotiated and executed all online. That’s why online marketing is now one of the most powerful business solutions in the 21st century.
But this one global village does not work when it comes to languages; so far, there is no one universe language. Although English is considered as the main language over the internet and the web, but this does not make us forget that 76% of the world’s population does not speak English at all and most people search the internet in their local or native language.
Localization is a major issue when it comes to SEO (Global SEO) and online marketing. Depending only on translation’s software is not enough at all as many words got different meaning when it connects with different words. Many languages have got different.
In American English, cookies means Biscuits, while in British English, Biscuits means Biscuits. Pants are used in American English, while British use Trousers; even the spelling is not the same for same words, like color and color. This is in the same language; Dinner is “the evening meal,” in France, but in French-speaking Switzerland and Belgium it got different meaning; “lunch”.
The same in Arabic language, its different colloquial expressions between the Arabic countries. The Middle East region is divided to different local languages, which are all based on the main classical Arabic. In Arabic Language, its official classical written Language is the same for the whole Arabs, but its local expressions are different. For example, “Shamal” in directions, means Left in Sudanese and Egyptian language, while it means North in the rest Arabic countries. Take, for example, the word for “mobile phone”. In Kuwait, this is called 'Naqqal' (literally “mobile”), whereas in Saudi, it's referred to as 'Jawwal' (literally “roaming”), and in Sudan and Egypt its referred to as "mobile".
We are here to solve this problem by offering SEO and PPC services in local language using our multi-lingual expert team. Our clients are manly base either in the English speaking countries or the Arabic speaking countries.
Building a website and making it available online, is not just enough. Your website must be well known and findable. These days there are millions of websites online, all competing for the same top ranks using the same keywords all around the world. We are here to help you be the one of those who is always on the top ranks among the top search engines like Google, Yahoo, Bing and Ask.
